5
Years of Experience
50M+
Ads Budget Managed
500M+
Revenue Generated
7
Key Digital Marketing Skills
5
Years of
Success
About Me
Creative. Focused. User-Centered.
I am a Digital Strategist with a proven five-year track record in designing and implementing high-impact marketing campaigns. My approach is rooted in the belief that every brand has a STORY—and my job is to ensure that story drives measurable pipeline growth through strategic execution.
My Impact & Expertise
My core skill set lies in translating complex business objectives into effective digital strategies. I specialize in:
- Performance Marketing (ROI): Excelling in paid advertising, I use data-driven insights to manage large campaigns, optimizing for both CPA and ROAS.
- Digital Branding & Storytelling: Creating relatable, impactful advertising content that strengthens brand loyalty and achieves high audience engagement.
- Social Media Management: Leading comprehensive campaigns that leverage organic growth, paid amplification, and influencer outreach.
Measurable Results
Throughout my career, I have consistently exceeded benchmarks for clients, including:
- Web Traffic: Successfully boosted client web traffic by up to 200% (e.g., driving a +200% MoM increase in blog traffic for Freelancer Visa UAE).
- Conversions: Achieved a 40% improvement in lead conversion rates (e.g., optimizing funnels for Nathan Digital and The Hub UAE to reduce Cost Per Lead by 25% across key B2B campaigns).
- Leadership & Scale: Managed high-budget campaigns, successfully scaling monthly ad spend above AED 50,000 for the Nathan Group of companies while maintaining a minimum 4x ROAS (Return on Ad Spend) for their core initiatives.
- Engagement & Reach: Executed high-impact advocacy campaigns (e.g., the Maputo Protocol campaign) that resulted in over 3 million impressions and a 15% year-over-year increase in social engagement metrics.
Client & Industry Breadth
I thrive on applying my expertise across diverse industries, collaborating with:
Agencies & Personal Brands: Pink Africa Marketing, Valsigs Solutions, and the Secretary General of ATU.
Large Corporations & Startups: Nathan Digital, Waltann Merchandising and Services, and Pezesha Limited.
Lastly, if you are still here, you’ve earned yourself a FREE CONSULTATION on matters digital marketing.
Follow me on
Portfolio
My recent work
Paid Advertising Consultant at Pezesha Limited
Digital Manager at Pink Africa Marketing
Digital Marketing Consultant at Valsigs Bespoke Solutions
Digital Branding & Marketing Strategist at 7 Club Billionaires
SEO and Meta Ads Consultant at BF Suma Health Products
Testimonial
Validated by Industry Leaders
Don’t just take my word for it. Hear directly from the marketing managers and founders I have partnered with.
” Running the ‘Maputo at 20 Protocol’ paid media campaign required immense sensitivity and strategic precision. Victor not only understood the complex advocacy goal but translated it into a highly effective digital funnel. He delivered exceptional reach and engagement rates across social platforms, ensuring our message reached the target audience affordably and authentically. His strategic input was invaluable.”
— Sarah Wanjiku, CEO, Pink Africa Marketing
” Victor is much more than an ad buyer; he’s a crucial partner in our demand generation process. His work with our LinkedIn and Google campaigns helped us identify high-intent buyers earlier in the funnel. He doesn’t just optimize for clicks; he optimizes for true marketing-qualified leads, ensuring a smooth handover to sales. Highly analytical and consistently drives measurable pipeline growth.”
— Benjamin Brank, Marketing Manager & Demand Generation Strategist, Nathan Digital
